Tenuit
Web platform bringing the underground mental health referral and resource network to the surface—free, efficient, and built for providers by providers.
Overview
Tenuit was created by two female clinical psychologists to fix how mental health referrals actually happen: informally, inefficiently, and inconsistently. The platform gives providers curated referrals that match their schedule and expertise before any consult call, a trusted directory to refer into with confidence, and an open resource library spanning their area and beyond.
The Challenge
Mental health referral networks exist, but they're informal and opaque. The site had to communicate a sensitive professional tool to a skeptical audience—providers who are used to being overlooked by tech—while conveying safety, clinical legitimacy, and mission-driven values with no VC backing.
The Approach
Led with the mission and etymology (Tenuit — Latin for 'held') to establish identity and tone. Structured the product story around three core provider needs: curated inbound referrals, trusted outbound referrals, and resource access. Supported discovery with FAQ, contact, and clear signup CTAs throughout.
The Outcome
A live platform at mytenuit.com built for mental health and allied professionals—community-first, founder-led, and designed to evolve with providers' real needs.
